We’ve always tried to make great ice cream in the nicest possible way. And now we’re committed to ensuring that every one of our ice creams is made using 100% Fairtrade ingredients.

All the chunks, all the swirls, all the flavours in every tub, in all 18 countries in Europe, will be 100% Fairtrade by the end of 2011. It’s a massive investment – but we know it’s an investment worth making.